Privacy

1. Data Controller

Tidal Wave ApS
Address: Virumvej 64, DK-2830 Virum
Email: info@tidal-wave.eu

2. What Data Do We Collect?

When you visit our webshop or make a purchase, we collect different types of personal data:

• Personal Information: Name, address, email, phone number
• Payment Information: Credit card details (stored by our secure payment partner, not by us)
• Technical Information: IP address, browser information, device type, cookies

3. Purpose of Data Processing

We collect and process your personal data for the following purposes:

• To process and deliver your order
• To communicate with you regarding your order and provide customer service
• To improve our webshop by analyzing user behavior
• To send newsletters if you have given your consent

4. Use of Google Analytics and Shopware

We use Google Analytics to analyze traffic and visitor behavior on our webshop.
This helps us improve the user experience and optimize our webshop.
Google Analytics collects your IP address and technical information about your device and browser.
Data is anonymized where possible and will not be used for other purposes.

Our webshop is built on Shopware, which processes your personal data to provide webshop functionality, process orders, and ensure stable operations.

You can choose to reject or delete cookies from Google Analytics at any time.

5. Legal Basis for Processing

The processing of your personal data is based on the following legal grounds:

• Contractual Obligation: When you make a purchase, it is necessary to process your data to complete your order.
• Consent: When you subscribe to our newsletter or accept the use of cookies.
• Legitimate Interest: To analyze and improve our webshop and marketing.
• Legal Obligation: For example, storing accounting data in accordance with bookkeeping regulations.

6. Sharing of Personal Data

We share your personal data with trusted third parties to fulfill your order and ensure a secure webshop experience:

• Shopware (webshop platform)
• Google Analytics (analytics tool)
• Payment providers (to securely process payments)
• Shipping companies (to deliver your order)
• IT providers (to ensure webshop operation and data security)

We do not disclose your personal data to other third parties without your consent unless we are required to do so by law.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected:

• Order data: Stored for [X] years in accordance with accounting regulations.
• Newsletter subscriptions: Stored until you withdraw your consent.
• Google Analytics data: Stored for 26 months.

8. Your Rights

You have the following rights regarding your personal data:

• The right to access
• The right to rectification
• The right to erasure ("the right to be forgotten")
• The right to restrict processing
• The right to data portability
• The right to object

If you wish to exercise your rights, please contact us at info@tidal-wave.eu.

9. Cookies

We use cookies to ensure the functionality of our webshop, analyze traffic, and target marketing. For more information about how we use cookies and how to manage your cookie preferences, please see our Cookie Policy.

10. Security

We take the protection of your personal data seriously and have implemented appropriate technical and organizational measures to prevent unauthorized access, alteration, or deletion of your data.

11. Contact and Complaints

If you have any questions regarding our processing of your personal data, please contact us at info@tidal-wave.eu

You also have the right to file a complaint with the relevant data protection authority if you believe we are not processing your data in accordance with applicable law.
In Denmark, you can contact the Danish Data Protection Agency at www.datatilsynet.dk.